Founded by a mother-daughter duo, Mrs. Pratima Shukla and Miss Rishika Shukla, Prrvaah is a home-grown brand hailing from Central India. Behind the brand is the visionary Rishika Shukla, a graduate from Istituto Marangoni, Milan Italy, having learned in detail the nitty-gritty & knowledge of Luxury Fashion from few of the most celebrated & revered minds of the industry & Pratima Shukla who brings her experience of running a business & managing day to day operations to the table.
A homegrown brand is like walking down to the roots of India to promote fashion that is curated by outsourcing the local talents and skills to enhance the quality and integrity of the design that have individuality & exclusivity. It’s a quest to part ways from the high-end fashion that is raking the world with designs that are common and known to all.